Free Audit
SERVICES

You already know the page
is not working Let’s find
out exactly why.

Most founders arrive here with the same situation: traffic is real, the product is real, but the homepage is not generating the inquiries or demos the business deserves. The problem is almost always in the messaging. Six ways to diagnose and fix it.

Built for SaaS
Fintech
AI
Edtech
— Seed to Series B
NOT SURE WHERE TO START?

Match your situation to the service. The audit is
the right first step for most.

“My homepage is not converting and I do not know why.” Start with a Homepage Audit
“The audit is done. I need it rewritten properly.” Start with Homepage Copywriting
“Paid traffic is real. Conversions are not.” Start with Landing Page Copywriting
“The page where buyers decide is underperforming.” Start with Sales Page Copywriting
“Every page feels off. Different people describe us differently.” Start with Positioning & Messaging Foundation
“”We have in-house writers but need senior strategic oversight.” Start with a Conversion Copy Retainer
Not sure? Start with an audit. The diagnosis will point to the right next step.

SIX ENGAGEMENTS

The pages that have to earn their keep.

i
START HERE
Complimentary
No obligation

Homepage Audit

The homepage looks finished. The leads are not coming in the way they should.
WHAT IT IS
A line-by-line strategic review of your live homepage, read exactly the way a sceptical buyer reads it. Every point where clarity, trust, positioning, or conversion logic breaks down is documented and prioritised.
WHAT IT INVOLVES
Deep read through the TCC Diagnostic lens: Trust, Clarity, Conversion. Written report delivered in five to seven business days. Specific, named problems with a prioritised fix list. Not impressions. Findings.

WHAT YOU WALK AWAY WITH

Message clarity and buyer-alignment diagnosis

Trust architecture and proof structure review

Hierarchy and CTA logic breakdown

Prioritised fix list: what to change first, and why

Right for you if the page looks complete but is not producing inquiries, demos, or signups. The audit is complimentary because it is also the starting point for every paid engagement.

Request the audit →
ii
Copywriting
From $1,500 Scope agreed before work beings

Homepage Copywriting

The audit confirmed the problem is the page. Now it needs to be rewritten properly.
WHAT IT IS
Full homepage rewrite grounded in diagnosis, buyer psychology, and conversion logic. Not a smoother-sounding version of the same page. A page that earns the attention it gets.
WHAT IT INVOLVES
Starts with a full audit (complimentary or credited against this engagement). Buyer research. Positioning workshop. Section-by-section rewrite with documented rationale for every structural choice.

WHAT YOU WALK AWAY WITH

Complete homepage copy, section by section

Headline and subhead options for A/B testing

CTA strategy and button copy recommendations
Strategic brief explaining the logic behind every choice
Right for you if the audit confirmed the homepage is the problem and a rewrite is the fix.

Discuss scope →

iii
Copywriting

From $1,200
Scope agreed before work beings

Landing Page Copywriting

You are spending on paid acquisition. The clicks are arriving. The conversions are not.
WHAT IT IS
Campaign and product landing pages built for paid traffic. Message-to-ad match, persuasion structure, and trust architecture are the difference between ad spend that works and ad spend that leaks.
WHAT IT INVOLVES
Review of the ad set, audience, and funnel stage. Diagnosis of any existing landing page. Full rewrite or build, from hero to conversion form.

WHAT YOU WALK AWAY WITH

Full page copy matched to ad promise and buyer intent

Hero, proof, objection-handling, and CTA sections

Conversion-flow architecture from headline to form

Guidance on variants worth testing after launch

Right for you if the traffic is there but the page is not capturing it.

Discuss scope →

iv
Copywriting

From $1,800
Scope agreed before work beings

Sales Page Copywriting

Qualified interest is arriving at this page. It is not converting into booked revenue.
WHAT IT IS
Long-form pages for demos, pricing, onboarding, and high-stakes product decisions. The commercial decision happens here. This page needs to do more work than any other on the site.
WHAT IT INVOLVES
Buyer interview or research call. Objection and decision-criteria mapping. Long-form page architecture covering story, proof, objection-handling, risk reversal, and conversion.

WHAT YOU WALK AWAY WITH

Complete long-form page copy with section strategy

Objection mapping and proof architecture

Pricing and offer presentation that reduces friction

CTA sequencing for buyers at different readiness stages

Right for you if this is where the sale closes, and it is not closing at the rate the business needs.

Discuss scope →

v
THE ROOT FIX

From $3,500
Scope agreed before work beings

Positioning & Messaging Foundation

Every page feels off because the root is off. Fixing one page never fixes the problem for long.
WHAT IT IS
The engagement that resolves the upstream problem. Before a single page gets written, the core strategic questions are answered: what you do, who it is for, why it matters, and why you. Every page downstream inherits that clarity instead of trying to manufacture it.
WHAT IT INVOLVES
Founder and team interviews. Competitive messaging teardown. Buyer research synthesis. Positioning decision, value proposition, differentiation claim, and message hierarchy documented as a usable playbook

WHAT YOU WALK AWAY WITH

Positioning statement and differentiation claim
Core value proposition and proof architecture
Buyer objection map and response framework
Message hierarchy: what to lead with, what to support with
Usable playbook for homepage, sales pages, pitch deck, outbound
Right for you if different people on the team describe what you do differently, and the problem resurfaces every time you rewrite a page. This is the engagement freelancers cannot give you.

Discuss scope →

v
Copywriting
From $2,500 / month Scope agreed before work beings

Conversion Copy Retainer

You have in-house writers. You do not have a senior external voice reviewing what ships.
WHAT IT IS
Ongoing strategic copy partnership for growth teams who have done the foundational work and need a senior eye on every new campaign, page, and messaging decision. Not a retainer for edits. A retainer for judgment.
WHAT IT INVOLVES
Monthly retainer with agreed scope. Typically: one major page or campaign, unlimited strategic review of in-house copy before it ships, and priority access for live messaging decisions. Reviewed quarterly.

WHAT YOU WALK AWAY WITH

Senior copy direction on every campaign and page

Async review of in-house copy before it ships

Strategic input on positioning shifts and new launches

Priority turnaround on high-stakes decisions

Right for you if the cost of shipping off-strategy copy is already higher than the retainer.

Discuss scope →

HOW THIS IS DIFFERENT

Three other options, and where each one stops.

OPTION ONE

The freelance copywriter

Opens a Google Doc. Writes a version of the page that reads more smoothly than what you have now.
Where it stops: the rewrite may sound better. It does not know which structural choice on the current page was driving your buyers away, because it never diagnosed the current page first..

OPTION TWO

The marketing agency

Bundles messaging inside a broader retainer: brand work, content calendars, paid media, possibly a full site rebuild. Senior thinking exists somewhere in the room.

Where it stops: the senior thinking is often not the person writing your page. And messaging is rarely the engagement. It is a line item inside one.

OPTION THREE

The AI tool

Produces a rewrite in seconds. Handles the mechanical part of writing well. Can generate as many variations as you want to test.
Where it stops: it cannot read your current page the way a sceptical buyer reads it and identify which specific structural choice is the reason that visitor left. That requires judgment.

What this practice does instead: the diagnosis is the work. The rewrite is what follows from it. Not faster. Not bundled. Not automated. The one question answered properly: why is this specific page not converting, and what exactly would fix it?

Questions before we start

How does the free audit actually work?

You send me the page URL and a line about what you are seeing. I read it in detail the way a sceptical buyer would, document every messaging issue I find, and deliver a written diagnostic report with specific findings and a prioritised fix list. Most audits are returned within five to seven business days.

What does paid work cost?

Homepage Copywriting from $1,500. Landing pages from $1,200. Sales pages from $1,800. Positioning Foundation from $3,500. Retainer from $2,500 a month. Final quote depends on scope, agreed before any paid work begins. Fifty percent upfront, non-negotiable.

Can you work with my designer or developer?

Yes. Copy is delivered structured for implementation, with notes on hierarchy, emphasis, and interaction points. Happy to work alongside your design and development team through launch.

Do you write blogs, newsletters, or social content?

No. The work here is pages that drive commercial conversion: homepages, landing pages, sales pages, and the messaging architecture underneath them. Blogs, social, and email sequences are genuinely good work. Just not mine.

What if the problem is bigger than one page?

That happens often, and the audit will surface it. If the issue is the underlying positioning rather than a single page, the report will say that clearly and point toward the Foundation engagement. You will not be upsold into work the diagnosis does not support.

I have rewritten my homepage twice. Why would this be different?

Probably because the previous rewrites changed the words without changing what the words were doing. A page can go through three versions and still have the same structural problem: unclear positioning, wrong hierarchy, missing trust, an offer that is not clearly articulated. The audit finds the thing that survived the rewrites.

Tell me which page is not pulling its weight

Share the URL and a line about what you are seeing. I will come back with a clear read of what is landing, what is not, and what to fix first.
No pitch. No commitment. The first audit is complimentary. If you want to move into a paid engagement after, we talk. If not, you walk away with a useful diagnosis either way.
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