Cognitive Bias #2 – The Framing Effect
dayaGet ready to uncover how the cognitive bias of the Framing Effect can skyrocket engagement, boost sales, and drive conversions like never before.
12 Cognitive Biases that Copywriters Should Understand to Write Winning Copy [12-part series]
Confirmation Bias is a psychological phenomenon that affects all of us, whether we realize it or not. This bias can be both beneficial and harmful, depending on how we use…
Use Copywriting to Nail Your Resume
Here’s a tip for job seekers in the content writing or copywriting space. Showcase your persuasive skills. Not just English proficiency. In your resume. In your cover letter. In the…
Why do you need a Content Audit?
I recently did a Content Audit for one of our clients, a mid-sized B2B digital marketing company.It had great potential to really hit conversions out of the park.But, where it…